Considering the rhetoric of self-publishers and indie publishers these days, especially in regards to traditional publishing, you’d think that authors are finally unshackled from the chains of tyrants who cruelly eviscerated work that “didn’t sell” and denied them entry into the life meant for them, the life of a Writer. Even if you’re not looking for Stephen King-caliber popularity, you are apparently being cheated out of your true potential by going with a gatekeeper. The image of the big publishing companies has rather swiftly evolved into something a little like this.
But as happy as I am that everyone now has the option for selling their work and becoming known as an official Author, I want to reiterate from a previous post: your writing is meant to serve others.
I mentioned that I appreciate the gatekeepers, and that some people are running away from them for the wrong reasons. Even though the self-publishing industry is thriving more than ever, it seems to have lost a great deal of focus on serving readers with great storytelling, and shifted its focus to marketing. That could be just my limited exposure to such talk, so please tell me if I am wrong.
Most writing talks and articles nowadays are geared toward self-pubbers, with instructions on how to format a book, what price the Kindle edition should have, and how you can advertise your name through social media (Maybe that’s just “most” articles and talks I’ve seen and I need to hit the Writer’s Digests again).
I’m here to ask all fiction writers, no matter what they write or how they publish it: how high is excellent storytelling on your priorities list?
What of the readers who need a great book in their hands? What of the complex characters and patiently built plots they hunger for, flowing in the veins of a living story that tells them something True about themselves and about mankind?
Are you willing to kill your ego and send the book to an agent, or hire an editor for it? Remember this: every writer goes to war, picking up a rifle and doing their part. And whether or not they know it, they’ll need a drill sergeant to let them know what they’re getting right, and what they’re totally screwing up. If you’re a writer, you need such a colleague because you are bound to a cause that serves others, gifting them with an endless supply of new stories that they will care about. Readers want and need stories that challenge, that bewilder, that terrify and amuse and race through the blood until it becomes a part of them. Renewing your commitment to excellence is more important than ever, for your readers have so many excuses to be distracted.
Don’t let them be distracted. Give them a story that captures them as surely as a spell, and do this by honing your skills and wit until they are as sharp as obsidian. Learn to care about your readers more than whether the story needs to run through a gauntlet of “gatekeepers” to reach them. Your readers are starving for wonderful new fiction. They need the best tales you’ve got.