Author and friend Janden Daniel Hale (a pen name for Dan Donche) has begun promoting his dark science fiction series Everwind in a lot of unique ways online. There are the posts on Facebook and the interviews a lot of authors do, but I like his unique style in using spoken word and graphic design to build up a deeper online picture. So far he has a few short stories published on Amazon here and here, but there is a lot more to his world than that (you can read another short story for free here).
I’m posting about him here to show you one of the ways he is promoting his series: a newspaper chronicling events in his intricately built and detailed fictional world. The Everwind Times is a refreshing, creative way to immerse readers, generate interest, and show you more of the gritty, harsh setting Hale has created. The fascinating articles include topics like “1 in 3 Eggs Sold Are Bad – Here’s How to Tell Them Apart” and “String of Murders Linked to Cursed Deck of Arcanum Cards.” If you’re a worldbuilding nut like me, this is one site that is especially worthy of your attention.
Even if dark sci-fi isn’t your thing, I recommend giving it a look, especially if you’re a writer fixing to do some promotion on your own. Marketing is an area where more authors than ever before are taking the reins. The internet (and physical promotional objects, from coasters to pens) has taken this marketing in a lot of strange but exciting directions. Maybe it will give you some ideas as well.
Are there any neat strategies like this that you’re using to promote your work? Are they more physical promotional tools like paperweights, decorated coffee mugs, or T-shirts? Or are you using the many available tools online to pique peoples’ curiosity?